Different Social Media Neuroendocrine Tumor Indexing Strategies Used by Physicians and Advocacy Groups
Introduction: The use of Twitter to disseminate medical content has increased over the last decade. Although Twitter activity by oncologists is clustered around international conferences, advocacy groups have different temporal social media patterns. Furthermore, given the non-standardized method of indexing tweets using Twitter hashtags, it can be difficult to follow the full breadth of a topic.
Aim(s): Our objective was to determine how physicians and advocacy groups index their Neuroendocrine Tumors (NET) tweets.
Materials and methods: We analyzed Twitter activity for 12 months (November 2018-2019) using Symplur Signals software, which accesses the Twitter application program interface. We selected two of the most active NET-specific hashtags (#neuroendocrinetumor and #neuroendocrinecancer) to understand NET indexing. The top 25 user accounts in each dataset were classified as either physician, advocacy, or other using the SymplurRank tool. Social media impressions (SMIs) is a metric used to quantify the impact of posts.
Conference: 17th Annual ENETSConcerence (2020)
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